Jewellery pieces which look hot on black and white film, and the logo is sideways!
“PASSIONS honours authentic objects, presenting them as singular works with their own history and weight” - A new brand, a strong bio. A new entry into the jewellery industry, Passions brand has strong sterling silver fingers, attached to a hand which shakes a firm respectable handshake with the past. The concept is an exciting one, and the best part about it…its nothing new. Keen eyes, gleaming with a tasteful tunnel vision, open a treasure trove of long lost silver artefacts, which truly are just simply cooler and more interesting than jewellery works being made today. Each item more unique and surprising than the last, yet still seem to shine happy within the parameters of this brands POV. The Passions team is not obsessive about being a museum, their pieces are made to be worn and enjoyed - its just super cool that they’re 100 years old!
Passions works best when words like ‘juxtaposition’ and ‘contrast’ are brought into the conversation. Victorian bangles, intricately inlayed with floral etching may not be a current viral trend, in a luxury market of minimalism and overpriced recycled brass (OUCH!). However, the eclecticism of the brands codes, allows for a merging for eras and styles - resulting in an arm stack that is in equal parts, surprising, timeless and yet somehow fresh.
The concept is a positive one, its all about recycling really. Enjoying well made product. Rejecting overpriced, mass-produced junk. Here at Passions, it really is a one off - I suppose it’ll soon all be about whether you managed to grab it. The charm does radiate from a brand where the purchasable items truly carries history and can be imitated and produced, but there is something fundamentally different about owning the original artefact. The stock Passions currently displays online is a varied one - Victorian baby rattles, poison rings and even a few chain bags. Their curated eye presents pieces the average consumer will be surprised to see. A visit to their website passionspassionpassion.com is an education in itself. I believe its here where Passions will carve out their own yellow brick road - capitalising on intrigue!
Editorial shoots on classic black and white film is already turning into a brand trademark and keeping their socials uniformed. Its a good idea, damn that silver sparkles! Their branding route leaves space for an injection of personal and professional storylines, inherently necessary to grow the brand and allow fans to take their jewellery on its own adventure. Passions website has a separate area for loaning inquiries, where business and celebrities alike can temporarily live within the timeless Passions universe.
Every piece carries evidence of use and time. Collectors preserve, pass on and the story of PASSIONS continues.